Freezing your eggs: the ins and outs

You’re considering freezing your eggs. You’re not alone, that’s for sure. It’s been growing in popularity. Perhaps you’re unsure when or if you want to have a child. Or, you’re unsure if you’ll meet the right partner in time to try with your biology. Or for a health issue such as before a endometriosis surgery […]

A List of Fertility Clinics Across Canada

Woman sitting cross-legged on floor reading on laptop

[Updated: October 2024] Your proximity to a fertility clinic isn’t the same as every other Canadian. It varies widely across the country. No territory has a full service fertility clinic, while some provinces have very few or none, and almost all fertility clinics are located in major cities. That has significant implications for many, many […]

How to see fewer baby and pregnancy ads

In a previous job I sat on an interview panel for a Communications Manager position. One of the candidates shared her story of how she developed a fertility clinic’s website. From her focus group research, she found out that most women and couples struggling with fertility would prefer not to see photos of babies online. […]